Topics

A space to discuss how arts venues promote their seasons, using 92NY's fall season announcement as a jumping-off point, and to consider what actually draws people to live readings, talks, concerts, and dance.

Where funding comes from and what changes once outside capital is in

Who the work is for and what people actually do rather than what they say

Which system, which platform, where the line sits between building and buying

Choosing a physical space and what it quietly rules out for years

How people arrive, why they stay, and why they quietly leave

For work where you sell a service, not an object, and the encounter is what you deliver

How the work explains itself, and what it promises and deliberately doesn't

Who does what, how decisions get made, and how a team grows without breaking

Who else is doing this, and what actually separates you from them

What's required and what has to be settled before rather than after

What you publish, who it's for, and how attention gets earned back

How your product reaches people, and what each channel costs to keep

How work flows and where it gets stuck when volume rises

Setting the price of what you sell, the cost and margin behind it

Building a physical product: material, components, configuration, price